In contrast to a fixed, impression-based campaign, a budget-based strategy allows you to take advantage of possible fluctuations in the RTB marketplace to maximize your reach and track multiple engagement metrics. AdMix will use Facebook’s ad network so it will run on Facebook or Instagram based on availability.


  • Advertise events among multiple audiences/platforms
  • Test multiple platforms at a fixed cost
  • Maximize budget vs. purchasing set impressions
  • Gain key insights on best-performing audiences, ad sets and platforms

What do you get?

  • Estimated impressions, views, clicks for Facebook/Instagram + Video + Display No performance guarantee. Estimates are for planning purposes only. Actual views, impressions and clicks will vary.
  • Container tag
  • Tracking & retargeting